No7 is the No1 skincare brand in the UK* and Boots is respected in the industry for it's rigorous approach to anti-ageing skincare product testing. ---In 2007, a television documentary program screened the results of a study on the effectiveness of skincare products. It concluded that the complex included in the formulation of No7 Protect & Perfect Beauty Serum has a similar effect to retinoic acid, a prescription drug used to treat severe photo-ageing of the skin.

The amazing findings that the study produced have inspired No7 to go one step further in its scientific testing - with an incredible outcome.

For the first time ever, No7 decided to test a cosmetic anti-ageing product to similar rigorous standards of testing that an over-the-counter (OTC) medicine would receive. The 12 month study published in a peer-reviewed scientific journal proves that long term use of a cosmetic anti-ageing product makes a discernable difference to wrinkles in photo-aged skin.

Introducing No7 Protect & Perfect Intense Beauty Serum. The trial was an independent study of 60 volunteers over an initial period of six months. Half the volunteers used No7 Protect & Perfect Intense Beauty Serum and the other half used a placebo product (the same formula, but without the anti-ageing ingredients). Neither group knew which product they had been given.

The results for No7 Protect & Perfect Intense Beauty Serum were astounding. After the initial six months were over, skin on the volunteers using the real No7 Protect & Perfect Intense Beauty Serum showed some repair of the damage caused by sun exposure. No changes were seen for the group using the placebo product.

Use of the No7 Protect & Perfect Intense Beauty Serum for an additional six months led to clinical reduction in the appearance of wrinkles, assessed by an independent dermatologist. 70% of people perceived a marked improvement in their skin, thus proving that the skin looks better the longer you use No7 Protect & Perfect Intense.

So how does it work? Well, No7 Protect & Perfect Intense Beauty Serum contains a powerful combination of Retinyl Palmitate, antioxidants, peptides and alfalfa extract vitally important key ingredients that work together to fight the skin ageing process. The results of the test show that improvements to the skin were due to the active ingredients in the formulation of No7 Protect & Perfect Intense Beauty Serum rather than the simple use of good quality, basic moisturisation, as the group who received the placebo moisturiser did not experience improvements after six months use.

The original No7 Protect & Perfect range has also been tested on over 1200 volunteers across 24 studies in three countries and a scientific paper has been published in the British Journal of Dermatology. Studies have consistently shown that women notice a difference in the signs of ageing in their skin.

It was these incredible results that gave No7 the confidence to put No7 Protect & Perfect Intense Beauty Serum to the test as well. Thanks to the rigorous testing of both products, we know these anti-ageing beauty serums really do work. We're confident, and you should be too.

No7 are totally committed to developing and creating new skincare products that really work. We'll keep working hard to ensure that you have the best range of anti-ageing skincare because we want our customers to look and feel better than they ever thought possible.

Buy No7 Protect & Perfect Intense Beauty Serum now!